Now I price buildings.
A family will think about this for nine months before they commit. My job is to be the reason they stop thinking and act.
Clinical training changed how I market.
Dentistry taught me how people delay high-stakes decisions. Marketing taught me how to move them.
Now I price buildings.
A family will think about this for nine months before they commit. My job is to be the reason they stop thinking and act.
The launch is one day.
Everything before it is nine months of work aimed at a date that cannot move. Every channel, one deadline.
- ₹30 Cr+Annual budget
- 5+Launches
Before this, I moved phones.
A launch stops being a campaign when thirty stores open in a week and every one of them needs people through the door on day one.
You learn to fix it live.
None of it came from the plan. It came from reading the numbers daily and moving while the campaign was still live.
- 30Stores in 7 days
- −50%Cost per lead
- +26%Footfall
I started holding a drill.
Root canals, extractions, twenty community camps. Nobody has ever wanted to be in that chair.
That is where I learned demand.
A patient in real pain will still put treatment off for months. Once you have sat across from that, no funnel surprises you.
- 5 yrsClinical training
- 20+Community camps
Work, with receipts.
Roles, ownership, and measurable outcomes behind the story.
2025 — now
Go-To-Market Manager
Flow Realty
I own the plan from the first market study to the last booking: positioning, the launch calendar, pricing and inventory, and the rollout across digital, ATL, BTL and channel partners. I work with sales and leadership to drive conversion through pitch decks, messaging and full-funnel insight.
₹500 Cr+Launch-phase revenue
₹30 Cr+Annual budget owned
5+Projects taken to market
2022 — 2025
Senior Specialist, Marketing
Xiaomi India
Retail planning for the exclusive channel. Smartphone, smart TV and AIoT launches, the roadshows that carried them to retailers and distributors, and the online-to-offline campaigns that put people inside stores.
30Stores opened in 7 days
−50%Cost per lead
+26%Store footfall
−27%Branding cost
100KCommunity built
2020 — 2021
Business Manager
Forrum Enterprise, pharmaceutical distribution
Ran the commercial side of a pharma distributor: inventory, supplier coordination, and accountability for getting medicine where it needed to be, on time and intact.
+23%Customer base
+18%Revenue
2018 — 2020
Clinical practice
General dentistry
Treated patients, then went out and found them. Twenty-plus community dental camps, which is a demand generation problem wearing a stethoscope: people who need the thing, do not want the thing, and have to choose it anyway.
5 yrsClinical training
20+Community camps run
How I take a product to market.
Strategy that survives contact with a launch calendar, and the operational detail to ship it on the date it was promised.
Deciding what to say
- Go-to-market strategy
- Product positioning
- Market research
- ICP & segmentation
- Competitor benchmarking
Getting it in front of people
- Demand generation
- Digital marketing
- Google Ads & Analytics
- ATL & BTL activations
- OOH & on-ground branding
Making it convert
- Full-funnel performance
- CRM & marketing automation
- Pricing strategy
- Sales enablement
- AI-led engagement
Actually shipping it
- Product launches
- Budget ownership
- Event planning & execution
- Vendor management
- Cross-functional leadership
Credentials.
-
2020 — 2022
MBA, Marketing
Nirma University
-
2013 — 2018
Bachelor of Dental Surgery
AMC Dental College & Hospital
-
Certified
Google
Digital Marketing Fundamentals · Analytics
Looking for product marketing and GTM roles in healthtech.
Open to product marketing and go-to-market roles across healthcare, medtech and healthtech. Also available for launch and GTM advisory.